The cold hard reality is that it comes down to a number and a binary decision. All the color, all the shades of gray are removed. The number is the intersection of what you want and what it cost; the binary is your decision – yes or no.
That number means different things to you and me. On my side, it reflects what it costs me to produce what you want and the profit necessary to justify being in business. On your side, it reflects your budget, what you need produced, and the value you put in my doing the work. It is simply a matter finding an acceptable number.
I have worked diligently over the years to keep my rates fair and reasonable while providing maximum value. I have spent 1000s and 1000s of hours honing expertise and refining processes in order to maintain [need to finish this sentence]. This commitment will not diminish.
However, being under contract with a two-year rate cap has forced me to re-evaluate my business processes. There are some changes and the following will outline how you can get the most out of your investment with me while also maintaining your budget. It is a matter of knowing what you need, what it takes, and who is going to do the work. In the past, I took care of all the work simply as part of the job. Going forward, you will have the ability to decide just how much or how little you need me to do.